Application of AI in Tourism and Hospitality
In today's tourism and hospitality industry, guest expectations are rising rapidly, and competition has never been greater.
In this context, artificial intelligence (AI) is emerging as a powerful tool that enables organizations to enhance the customer experience, optimize operations, and achieve greater efficiency.
This presentation focuses precisely on that—where and how artificial intelligence is changing the rules of the game in the tourism and hospitality sector, and what challenges it brings. Through real-life examples and an analysis of key trends, we will demonstrate:
What the biggest challenges are in day-to-day operations (such as service personalization, automation of routine tasks, price management, and communication with guests)—and how AI can effectively solve them;
What specific benefits AI brings—for customers, employees, and the organization as a whole;
What the prerequisites are for successful AI integration—from staffing and technical aspects to regulatory and organizational ones;
What the most common obstacles are—and how to overcome them with a smart approach;
And finally—inspiring examples and experiences from local and international practice, showing that digital transformation is not reserved only for tech giants, but is also accessible to small and medium-sized players.
The Chamber of Commerce and Industry of Serbia – Belgrade Chamber of Commerce and the Universe Force Group invite you to join the conversation about the future of an industry where the guest is always at the center—but now with the support of intelligent technology working in the background.